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Our Passion: More Than Just Appliances

At Princess, we believe that spending time with friends and family contributes the most to happiness. Inspired by this idea, Princess develops household appliances that turn daily routines into meaningful moments. Appliances  that offer ultimate convenience and to add joy to special gatherings. Our appliances are surprising, stylish and of good quality, definitely deserving a place in your home. That’s why we say: “EVERY HOME DESERVES A PRINCESS.”


Princess was founded in 1994 in Breda, the Netherlands. Following the motto ‘business is entertaining’, Princess has conquered the world and was the founder of the baking plate. With this innovative item, the concept of fun cooking has been giving a new meaning to households worldwide.


Today, The brand  is part of the Smartwares Group and offers a wide range of different household appliances across 20 categories; varying from jug kettles to vacuum cleaners and from aerofryers to multi cookers. Our appliances are sold in over 63 countries; with many households worldwide using Princess products.

Family moments are special and therefore require special products. Princess adds fun to family events by offering products that capture the imagination and enrich daily life thanks to their unique characteristics.

Our products are surprising in design, equipped with smart functions and turn you into a true chef. We are internationally known for our innovations; many of our items were designed and patented by us and have won awards for best design, price or quality.


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