Haier is a multinational company, based in China. This Chinese brand is known in the market for the production of home appliances and also for their consumer electronics.
Founded as a refrigerator manufacturing unit, Haier has now expanded its range to the production of digital products, bio-pharmaceuticals, logistics and many more. Haier made a profit of around 15 billion yuan in 2014.
Haier has held the title of being the world’s largest white goods manufacturer and retailer for 10 consecutive years, with a retail market share of 9.7% in 2018 (www.haier.net).
The company was inaugurated in Qingdao, northern China, in 1984 when founder Zhang Ruimin took over Qingdao General Refrigerator Factory. Zhang and his management team managed to turn the debt-ridden company into China’s leading refrigerator manufacturer in just 4 years; garnering the first National Refrigerators Appraisal gold medal for any Chinese refrigerator manufacture.
Since its early success, Haier has gone from strength to strength and now sells a wide variety of white goods in 6 continents and makes an annual profit of over 1.7 billion USD.