For the third time running, Beurer has been crowned a winner at the German Brand Awards. The founder of the awards is the German Design Council.
As in previous years, Beurer has proved itself a winner in the “Excellent Brands – Health & Pharmaceuticals” category. When awarding the prize, the interdisciplinary and independent jury from business, science, consultancy, services and agencies pay particular attention to excellent brand management and sustainable brand communication.
“I’m delighted that we’ve been able to impress the jury this year, as well,” said Georg Walkenbach, Managing Director of Beurer GmbH. “The award shows that we have an excellent feel for innovations, trends and quality. This makes Beurer one of the leading brands in the health sector.”
The jury’s evaluation criteria include the following factors: Brand identity/brand perception, differentiation from the competition, homogeneity in appearance, design quality, brand suitability, self-sufficiency, level of innovation, aesthetics, product graphics and product semantics, user friendliness, functionality and operability, value in use, ecological quality, social acceptance, accessibility, symbolic and emotional content as well as durability, target group relevance and economic success.